Building a Campaign

Branding is the foundation of your campaign. Your logo will be everywhere. What does it look like? Is it simple and professional? Does it read well from a distance? Your website is a resource for voters. Is it readable and relatable? Is it concise and on message? Your social media needs to be fed. Does your content stand out? Is it clever, funny, and thought-provoking? If not, how will it go viral? Got an advertising budget for print, TV, radio, or direct mail? The MOST effective message and the LEAST effective message cost exactly the same to print, broadcast, and distribute.

The difference is design.

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Building a Team

Build Blue can embed with your existing campaign or help build a team from the ground up. These roles represent a workflow, not a hierarchy. Every engagement is different. The mix of staff, freelancers, and consultants depends on your objectives, timeline, and budget.

Campaign Manager

Liaison to the candidate. Provides leadership and delegates tasks. Responsible for candidate buy-in, project briefs, managing budgets, approvals, and staffing.

Researcher

Listening to voters drives the best messages. Research wrangles data from focus groups, polling, and digital analytics, then turns it into practical intelligence.

Creative Director

Eric Bradford Warren has decades of experience as a leader, creator, and mentor. Your Creative Director is responsible for the quality, consistency, and strategic direction of all creative messaging, from campaign identity, to advertising, social, and video.

High Concept Writer

The secret weapon. Finds the unexpected angle, the line nobody else thought of, the idea that makes people stop scrolling.

Copywriter

Processes complex issues into clear, concise messages. Writes, edits, fact-checks, and proofreads content for websites, social, direct mail, and advertising.

Graphic Designer

Collaborates with the team to create compelling visual storytelling across every platform and format.

Photography and Video

Documents the candidate, the campaign, and the constituency. Sourced locally or nationally depending on the project.

Coder

Executes websites and other digital communications.

Social Media

A dedicated presence to feed the daily demand—consistently, creatively, and on message.

Technology

Keeps the hardware, software, and infrastructure running so everyone else can focus on winning.